@article {144352, title = {Content analysis of corporate blogs as a relationship management tool}, journal = {Corporate Communications: An International Journal}, volume = {15}, year = {2010}, pages = {30-48}, chapter = {30}, keywords = {Corporate publications, Public relations, USA}, issn = {1356-3289}, doi = {https://doi.org/10.1108/13563281011016822}, url = {http://www.emeraldinsight.com/doi/abs/10.1108/13563281011016822}, author = {Cho, Soyoen and Jisu, Huh} }